Position: Product Marketing Manager
Reporting to the Director of Product Marketing you will support efforts to refine product-market fit and identify customer value drivers to take Interplay to the next level of success!
Why this position:
- Support from leadership
- Autonomy with the ability to make an impact
- Outstanding colleagues in marketing, sales, and product management who want to partner with product marketing to drive company growth and customer value
- Develop new skills and grow as a marketer alongside marketing leadership with a product marketing background
- Flexible work – 100% remote (forever & always) or the option for hybrid work if near Austin, TX
What you’ll do:
- Identify target customers, their needs, and how products will meet those needs
- Develop value propositions and messaging materials to clearly communicate the solutions and benefits to prospective customers
- Partner with Product Management to develop product strategies and roadmaps
- Lead go-to-market strategies and launches
- Work closely with Demand Generation to ensure the product is being clearly represented and effectively positioned to the market
- Enable the sales team to effectively communicate value to potential buyers
- Be the expert on our buyers, who they are, how they buy and their key buying criteria. Use customer insights to provide actionable recommendations
- Use competitive intelligence to anticipate changes and differentiate product offerings
- Develop high-quality content for sales enablement and external marketing / demand generation campaigns and communications.
- Define success targets and optimize performance.
Who you are:
- Exceptional writer with previous product marketing experience
- Strategic thinker with the ability to execute
- Analytical mindset
- Goal-oriented self-learner
- Cross-functional collaborator
- Creative problem solver
Requirements:
- Experience with a B2B SaaS company or similar
- 2+ years of product marketing expertise including marketing content development, sales enablement, product management support, channel marketing, buyer journey mapping, and product GTM launches
- 2+ years of experience in developing buyer personas, product messaging, sales presentations, and marketing collateral (info sheets, white papers, ebooks, reports, eguides, sales briefs)
- Demonstrated writing skills. Able to write about technology clearly with the ability to distill complex business and technology concepts into easily understood value statements.
- Demonstrated ability to utilize data and insights to drive decisions
- Adaptive personality, highly organized and self-motivated, taking ownership and delivering results
- Demonstrated success in managing go-to-market for SaaS products
- Candidates must be authorized to work in the United States for any employer without stipulations and be residents of the United States.
Pay: $105,000-115,000 (all in cash compensation, no bonus)